Swire Properties, USA
Led the digital strategy and execution for Swire Properties’ website, elevating user experience. Optimized SEO and content strategy, resulting in a 25% increase in organic traffic and a 15% boost in average session duration. Oversaw site updates, analytics tracking, and automation.
Brickell City Centre
Directed the digital strategy and management for the Brickell City Centre website, enhancing user experience with dynamic content, intuitive navigation, and responsive design. Implemented SEO and analytics improvements that drove a 40% increase in organic traffic and a 30% rise in engagement across key pages. Managed ongoing updates, automation, and content optimization.
The Residences at Mandarin Oriental, Miami
Led the digital strategy and development for The Residences at Mandarin Oriental, Miami, creating three distinct website variations to align with the phased timing and construction of the project.Crafted immersive layouts, interactive features, and tailored content to showcase the property’s luxury offerings. Optimized user pathways and lead capture strategies, resulting in a 70% increase in qualified inquiries and a 60% boost in time spent on high-value pages.
Brickell Key
Directed the digital strategy for Brickell Key, overseeing photo and video shoots and crafting compelling copy to showcase the community’s luxury waterfront lifestyle.
The digital experience doesn’t end online. Events extend the brand into the physical world, creating memorable moments that leave a lasting impression.